When setting out to brush your dog's teeth develop a positive attitude and treat the whole experience as a fun thing. Do not hold his head down or force him at any time during the process. This would only traumatize him and you may be at risk of biting. Let him perceive the flavor of the toothpaste and lick it. Avoid using products that contain alcoholic substances. Make sure your dog toothpaste is totally free from alcohol.
Make sure you keep all dog toothpaste out of the reach of children and store them in a cool place. Also look out for expiry dates to avoid using damaged products for your pets.
Regular brushing of your dog's teeth would keep him safe from gum diseases such as gingivitis. It would also leave your dog with a fresh breath.